The brand wanted to reach young gamers in a different way, supporting them in their hobbies so that they can continue enjoying them without problems or injuries.

We created a therapy with movements specially designed to relieve injuries caused by excessive gaming by gamers. Simple exercises that could be done are to modify the way you eat Doritos

The strategy was to provide support with therapies specially created for gamers for an ailment that only they suffer from and that few doctors know how to treat.

We create online video therapies so that gamers can rehabilitate themselves while eating Doritos and perform an easy and delicious therapy for their joints.

More than 530 minutes of online therapies.

More than 2,000 online medical appointments.

More than 73,000 interactions.

More than $420,000 in free press.