Establish the strong connection between the Gandhijifont and Mahatma Gandhi, and thereby the embodiment of his values in the font through an interesting experience for the general public.

We realised that the idea lay in the font itself, and just arranged the alphabets in a manner that seen from a particular point it would look like the silhouette of the Mahatma. Glass was used to achieve the necessary transparency so that all the layers could look like one.

Font downloads from the website www.gandhijifont.com saw a marked increase post the installations.