Cannes Lions

GARBAGE BAGS

GREY/G2 GROUP, Dusseldorf / MELITTA / 2009

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The budget for this initiative was very small so we decided to develop stickers that turned political election posters into advertising spaces.Due to the fact that politicians talk a lot of rubbish – especially during election campaigns – we decided to show consumers that Swirl trash bags really are for any kind of trash. So we put stickers that looked like Swirl trash bags over the mouths of politicians throughout the country.

Outcome

With only 10.000 Euros we generated a 13% increase in impulse buying during the campaign, dramatically raising brand awareness amongst our target market.

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