Cannes Lions

GARD NEW STYLE HAIRCARE

NORDPOL+ HAMBURG, Hamburg / COLGATE-PALMOLIVE / 2007

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BRIEF: GARD is a brand for a complete range of haircare and hair styling products. To distinguish itself from competitors GARD would like to promote a more natural look. SOLUTION: Beautiful hair is something you would just love to touch, that’s why the simplest graphic form evolves to become tangibly soft hair. The reaction to mouse actions reveals the various product benefits and the typical natural look of GARD.

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