Cannes Lions
PUNTO OGILVY, Montevideo / EL PAIS / 2008
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In a completely neglected garden lives the protagonist, a garden gnome on the verge of depression. The sadness in his face conveys his suffering, after several years living between long weeds, grass and dry flowers. These are the reasons why, on this afternoon, he decides to run away. The bus goes away, leaving him in a bus stop, his last stop before arriving at that old oxidised bridge, place from where he watches the horizon, he tries to be strong and he jumps to the river. The last image in black background prints: “Make your garden a better place to live”. Green calendar. Every Tuesday with the newspaper El Pais.
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