Cannes Lions

GARDEN TOOLS

PUBLICIS CONSEIL, Paris / STIHL/VIKING / 2011

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Tired of all those electric gardening tool cords? Say good-bye to untangling all those all too short cords, bye-bye cut cords from mowing the grass, Stihl has cut all these cords and invented the STIHL Box.Your battery goes from one tool to the other in just a second. You do whatever you want, free to have at the hedge then mow the lawn and in one fell swoop blow away those annoying leaves. And since the battery and its charger are both Stihl / Viking products, you can be sure of their power, reliability and durability.Stihl / Viking and its agency Publicis Conseil are getting the word out on this revolution with a spot on the extreme ease of going from one product to another. A spot that’s clearly in line with the brand’s familiar tone: offbeat, funny, impactful…

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