Cannes Lions

GARMIN NÜVI GPS

OGILVY SHANGHAI, Shanghai / GARMIN CHINA / 2009

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Execution

Covering mall car parks with leaflet drops onto windscreen of cars which didn’t have GPS Navigation onboard. The leaflet was sealed with a tangled ribbon resembling a strip of road. To open, the target pulled one end which untangled into one long smooth road, revealing a message that says Garmin makes all journeys smooth and trouble free. There was also an incentive to purchase.