Cannes Lions
OGILVY SHANGHAI, Shanghai / GARMIN CHINA / 2009
Overview
Entries
Credits
Execution
Covering mall car parks with leaflet drops onto windscreen of cars which didn’t have GPS Navigation onboard. The leaflet was sealed with a tangled ribbon resembling a strip of road. To open, the target pulled one end which untangled into one long smooth road, revealing a message that says Garmin makes all journeys smooth and trouble free. There was also an incentive to purchase.