A parallel was created between the effort required by salesmen to beat their objectives, and that displayed by mankind to evolve from Prehistory to our day:Period - key aimPrehistory - mastering fireAncient Times - mastering the artsMiddle Ages - defeating the dragonModern Age - starting the Industrial RevolutionContemporary Age - conquering new worldsTo take part in 'Evolution', each team received two fundamental pieces.A book, starring 'Mankind', to be completed with beating or failing stickers, depending on the level each team reached or failed to reach their sales targets for each period.A poster, with their personalised sales targets.

Participation: a very high participation rate, of 92%.Objectives: 52% of the teams reached their sales targets (volume of litres, data transmission, new cards, etc.), which means an increase of 5% over the previous year’s results.