Cannes Lions

GASTRONOMY

TBWA\SWITZERLAND, Zurich / MCDONALD'S / 2012

Overview

Entries

Credits

Overview

Outcome

During 6 weeks McDonald's increased the company guest count by +2.2 %. With a redemption rate of 1.54%, each coupon attached to the set reached an outstanding result. Adding all coupons an overall redemption rate of 27.77% could be achieved. The average amount of consumption per guest increased by 2.7% compared to the equivalent time period a year before. Total sales increased by 4.96% and thereby made the campaign a big success.

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