Before and during the 2008 Beijing Olympic Games all advertising campaigns in China were focusing on 2008 being the “year of sports”. With a theme of “Keep Playing”, Gatorade chose to launch this advertisement on the last day of the 2008 Olympic Games.People are playing a variety of sports while counting numbers happily. They started from 1, 2 …to 100, 101… and 513, 514…up to 2007, and 2008; then, they paused to take a deep breath and drink some Gatorade to replenish energy, right then, some kids continue to count 2009, 2010, 2011, 2012 while carrying on sports.