Gatorade is the leader in fueling athletic performance. 

Backed by a 56-year history of studying the best athletes in the world —and deep research into hydration and sports nutrition conducted by the Gatorade Sports Science Institute— Gatorade provides scientifically formulated products to continually meet the sports fueling needs of all types of athletes. 

In 2021, we combined this knowledge of sports science with the brand’s increased focus on designing digital product touchpoints to help Gatorade identify a new opportunity: a first-to-market wearable designed to unlock sports training technology. 

And thus, the Gatorade Gx app was born: a free tool and data-driven recommendation engine that helps all athletes better understand personalized data and then improve their sports nutrition plan. The result is expanding Gatorade’s presence across sports and fitness and extending the brand’s value to athletes through personalized, actionable recommendations to help them meet their training goals. 

Gatorade, is the leader in fueling athletic performance. 

Backed by a 56-year history of studying the best athletes in the world —and deep research into hydration and sports nutrition conducted by the Gatorade Sports Science Institute— Gatorade provides scientifically formulated products to continually meet the sports fueling needs of all types of athletes. 

We helped the brand launch a first-to-market wearable called Gx that's designed to unlock sports training technology. It translates proprietary sports science into a free digital product useful to all athletes. One major goal of the Gx app is to democratize lab-based sweat testing and bring everyday athletes data previously only available to only the most elite professionals.

The result is expanding Gatorade’s presence across sports and fitness and extending the brand’s value to athletes through personalized, actionable recommendations to help them meet their training goals. 

Parsing through a range of performance-based data can be confusing. To make the Gx app successful, we had to nail simplification. For athletes that had never analyzed their sweat before and didn’t understand how it can positively impact training, we needed to make it digestible at a glance —critical given many athletes are on the go and in the middle of a run or workout.

Gatorade’s Sports Science Institute first created a new process to measure the connections between hydration, performance, and recovery, which Gatorade scientists and researchers used to inform variable training recommendations for athletes. Then we landed on three distinct categories —training load, recovery, and nutrition— to summarize progress via a “Gx Score” that can show any athlete their current sweat profile and then provide insights into a personalized plan to better hydrate and help improve performance in the future.

Parsing through a range of performance-based data can be confusing. To make the Gx app successful, we had to nail simplification. For athletes that had never analyzed their sweat before and didn’t understand how it can positively impact training, we needed to make it digestible at a glance —critical given many athletes are on the go and in the middle of a run or workout.

Gatorade’s Sports Science Institute first created a new process to measure the connections between hydration, performance, and recovery, which Gatorade scientists and researchers used to inform variable training recommendations for athletes. Then we landed on three distinct categories —training load, recovery, and nutrition— to summarize progress via a “Gx Score” that can show any athlete their current sweat profile and then provide insights into a personalized plan to better hydrate and help improve performance in the future.

The Gx app —which pairs with a first of its kind Gx Sweat Patch— is powered by personalized fitness data and is focus uniquely on the value of nutrition and recovery to help optimize athletic performance.

Key Features:

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• Sophisticated data analysis. By analyzing activity in three categories —training load, recovery, and nutrition— it summarizes progress via a “Gx Score.” 

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• Connected wearable technology. Athletes create a sweat profile within the app by scanning a Gx Sweat Patch after a workout, allowing the app to provide personalized recommendations. 

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• Seamless integrations. The Gx app seamlessly integrates with fitness tracking apps such as Strava, Garmin, and Apple Health. 

The result is user-specific actionable insights and training suggestions for athletes to meet their goals—which are particularly helpful at a time when so many had been forced to train solo.

The response to Gatorade’s brand evolution to provide new utility and value to athletes has had broad reach and growing. Dick’s Sporting Goods was a partner for launch. Since launch, users have scanned over 30,000 Gx Sweat Patches and logged more than 350,000 workouts.

The app earned a 4.5-star rating in the app store, a highly competitive space for health tools.

And it has earned top accolades: ??

-Newsweek called it the running gear of 2021 

-Forbes called it one of the most compelling examples of personalization

-The Consumer Electronics Show honored it with an innovation award in January 2022 

-Fast Company honored it in the Sports and Recreation category of its Innovation by Design Awards