The Ford Trucks animation highlights the fundamental role that truck drivers have in everyday people's lives. This film is a big thank you for all that truckers do for people. Often, they do not even realize it.

The Ford Trucks animation highlights the fundamental role that truck drivers have in everyday people's lives. This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics. It's a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way.

It was four months of work with a team of 60 dedicated people, a lot of research and a lot of desire to make this script a beautiful story worth seeing.

It's a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world. It sure was one of the toughest technical and narrative challenges we've ever had. Harmonizing emotional stories and turning the gears of a truck's engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research and a lot of desire to make this script a beautiful story worth seeing. The three minutes animation Gears debuted on September 16 in social media ( Facebook / Youtube / Instagram / teads ) and in movie theaters.

The animation helped reinforce Ford Truck's concept "Your World Can Not Stop" and the video was shared not only by truckers but all over the world. "Gears" was also recognized by the most relevant animation and advertising sites and is now a vital part of the STASH PERMANENT COLLECTION, the world's largest online video showcase of design, animation and VFX.