Playstation Generation is a concept created by Spanish sports journalists to refer to emergent young Spaniards, stars in the sports & music fields (Fernando Alonso practices racing on the Playstation). The webspace seeks to emphasise the Playstation values by linking them to the referred young stars (Fernando Alonso, Fonsi Nieto, Dani Pedrosa, etc) who have the Playstation Gen in his/her blood (who are also the image of the Playstation sports games).

It is a brand initiative to help Playtation position in the desired brand values, while communicating the new sports sw releases and create concept awareness (also trough viral Target: gamers, 16-36 years-old.