Around the world, girls have been told that they can’t play sports. Which is BS. So we created our own science documentary that mocked popular gender myths and cultural stereotypes, giving bogus biological proof that girls were inferior athletes. With this unorthodox approach, we hoped to grab people’s attention online via social networks and the blogosphere. We educated people about the real inequalities faced by female athletes. We also drove girls to beat the BS using sport by joining an online competition to change the game for women everywhere.