Cannes Lions

GENERAL MOTORS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / GM / 2011

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Description

General Motors was emerging from bankruptcy. And they were doing it, in large part, thanks to American taxpayers. The "Comeback" commercial let the country know how much GM appreciated it. It aired on Thanksgiving Day.

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