We decided to do an experiment to find out whether younger Mexicans are less generous or not.

We gathered children with their own piggy-banks. We gave them one coin each, and we left them facing a dilemma: should they keep the coin in their own piggy-bank or should they put it in the Red Cross’ coin-box to help other people.

Every child in the test chose the Red Cross’ coin-box thus demonstrating that Mexicans are generous, so there should be no obstacles for the Annual Fundraising Drive to be successful.