Cannes Lions
OGILVYONE WORLDWIDE MALAYSIA, Kuala Lumpur / IBM / 2007
Overview
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Credits
Outcome
107 CEOs attended the client greeting event. This is a 178% response from a very busy group of people, for a potentially low-priority event.IBM is also pleased with the retention value of the invitation. Many CEOs revealed that Picasso's "Girl Before A Mirror" is now hanging on their walls.
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