Cannes Lions

GENETICALLY MODIFIED FOOD AWARENESS

CENTRE OF GRAVITY, Bangalore / SWISS AID FOUNDATION / COALITION FOR A GM FREE INDIA / 2009

Film

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Overview

Description

The film was part of a successful campaign against genetically modified food. The main objective of the campaign was to get the Indian Health Minister to take a stance against Genetically Modified food. The campaign was spread across 20 cities and raised about 70,000 petitions. The film was first screened on the internet and then at several public events. The film has used the cut-out animation technique where we see various vegetables appear to be partly animals - the adverse health results of GM food is explained. www.iamnolabrat.com

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