Spikes Asia
STAEDTLER THAILAND, Bangkok / STAEDTLER / 2018
Awards:
Overview
Entries
Credits
Background
. Situation : Competition in highlighter pen market is rising due to the emerge of many brands and the fact that consumers do not acknowledge the differences.
. Brief : Create more awareness and recognition towards the brand logo.
.Objectives : Create more awareness and recognition towards the brand logo.
Budget : THB 3,000,000
. Project scale and volume : poster/newspaper
Execution
. Design elements and their integration : Use illusttrate and insights to convey the benefits.
. Design touch point : Using well-acquaintance and understandable story to impressively convey the benefit.
. Materials : Poster
. Design development and process : Use simple and touching style to illustrate the unforgettable events.
. Choice of campaign elements : -
. Approach : Newspaper
. Scale : Newspaper
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12 items