Cannes Lions

GENUINE PARTS - ENGINE

Y&R SOUTH AFRICA, Cape Town / JAGUAR / 2015

MP3 Original Language
MP3 Original Language
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Many feel that cheaper, non-genuine parts are a good alternative, but they soon find out that this “solution” is too good to be true.

We demonstrated this by getting a voice artist to deliver the words “genuine part”, in a way that mimicked a well-running Land Rover Defender’s engine. And then to highlight how a non-genuine part affects your vehicle, we injected another disruptive voice that interrupts until the vehicle finally breaks down.

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