Cannes Lions

GEORGIA MAX COFFEE

TUGBOAT, Tokyo / COCA-COLA / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

The brand held ski/snowboard events at major ski resorts in Japan promoting the beverage.In order to gain awareness among the core target and create buzz, the toilets of the major ski resort were turned into a ski jumper's view, giving targets no chance to calm down.The sensational feeling ties in with attitude of the brand.

Outcome

Creating massive excitement and on going.

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