We have created different instagram accounts for every type of germ. In these insta accounts there are real germ photos and related information. We have opened an account called Invisible Friends with daily photo feed by instagram and tagged germ accounts to these photos. Youngs who touch these photos had a chance to get introduced with germs which they don’t see in normal life.

We couldn’t gain a market share nor sales growth however we could realize more than 1000 followers for Invisible Friends account. Youngs really liked the experience.