Most applicants starting out in their careers of design and advertising don't know how to apply to companies and agencies properly. The Art Directors Club Germany wants to encourage the next generation of creatives.

On the website the user experiences the 'door-openers' and 'deadly sins' in short flash animations. They are designed to prepare the user for their job application and interview within the design industry. Additionally there is a directory of agencies so that the user can implement their newly acquired knowledge right away. The corporate color of the Art Directors Club Germany is magenta. This is why the website is created mainly in this colour.

During the campaign period, 28.650 people used the website to learn how to apply better.A tv-morning-show broadcast a report of 1:30 minutes about the website. More than 15 blogs debated because of the website over the problems of job interviews. In German design colleges professors recommended to their students to consult this website before they applied for a job in advertising.