Business travel means one thing above all: Stress. Rushing from hotel to taxi, from taxi to plane, from plane to rental car and on to the next hotel. The film soundtrack is a series of beeping alarm clocks, mobile ring tones and a variety of alarm signals. No chance of getting any work done with that amount of noise going on. Luckily there is a much more relaxed way to travel - by train.

The Facebook offer was promoted by a viral that bloggers loved so much it was a hit web-wide within a week, with no media spend at all.A clever seeding strategy helped the film go viral on blogs and on YouTube. It linked directly to the DEUTSCHE BAHN Facebook page. Its creative potency generated momentum and over 600,000 views, propelling it to Top 4 viral video of the year.This meant that before the launch, over 20,000 fans were waiting impatiently to buy a ticket. And they told their Facebook friends about the deal. This was when our low-budget online campaign kicked in.

As a result, 280,000 users came to the dedicated Facebook page and a total of 145,147 tickets plus 17,000 other products were sold in only two weeks.By the end of the promotional period, the fan base had exceeded the 52,000 mark – and had initiated the real debate about leveraging social media. Now Germany has its first social commerce case.