Cannes Lions

GERMAN RAIL IMAGE

JUNG von MATT GERMANY, Hamburg / DEUTSCHE BAHN / 2002

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The basic colours white and red are used for the print campaign of Deutsche Bahn to simulate a train in motion. The online campaign brings a film-like energy into these static adverts by applying animation to both typography and landscape. The target group, which was defined for the commercial tv-spots: men and women for the whole population.

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