The sneaker market is huge and still growing. eBay wants a piece of it! Within the market, sneakerheads have enormous fanbases and influence consumer choices. These individualists see themselves as art collectors and enjoy rummaging around in niche shops. eBay wants to attract their interest and reach their fanbases. An impetus should be created to go looking for special, limited edition sneakers on eBay. In order do this, eBay must become associated with this subject and with the “VIPs” of the sneaker scene. So eBay invites two of them to host “Germany’s First Sneakers Art Gallery”.

In a hip street art gallery in Hamburg Joy Denalane and Christopher Blumenthal present the most exotic sneakers available on eBay to sneaker fans, bloggers, lifestyle and fashion media and daily press. They report through their own Social Media channels and host other guest bloggers and sneakerheads. As curators they also guide TV teams and journalists through the four days opened gallery. Blumenthal puts together his own sneaker collection, and Denalane signs drawings of sneaker models. The “Sneakers Art Gallery” becomes THE hot spot for sneaker fans.