A spot on insight that CDE classes in Egypt are very interested in proverbs; they live by and believe in them being part of their everyday language and culture, they brag on how frequent they know and use these proverbs as it shows they are experienced in life.The radio show under the name Gersy Proverbs was conducted solely using proverbs and content revolved around real life situations and topics of target’s interest.

Unprecedented consumer interaction; SMSs increased 123% in 3 weeks; SMSs exceeded other shows by more than 70% (Source: Nile Radio Production Reports);Brand Awareness & Usage: (Source: TNS Tracker);Lapsed- Users decreased by 34%; trial increased 22%; Unprecedented sales increase of 28.6%!!;Total awareness boosted by 35.6%.