We wanted to demonstrate the importance of choosing the right light. We decided to show it using the most valuable objects: art.

To demonstrate the consequences of a wrong lighting we change the paintings of one of the most recognized art galleries in Bogotá (Colombia), showing how would the paintings react when a common light bulb points directly to them.

We replaced some paintings in a recognized art gallery, for our own master piece: artistic portraits, with entirely new gestures so the people inside the paintings seems to react to the generic light bulb.

Without paid media, we reached 580 people of our target audience in just two weeks.

Soon in more galleries all over the country.