Cannes Lions
DENTSU, Tokyo / EAST JAPAN RAILWAY COMPANY / 2014
Overview
Entries
Credits
Description
To target and attract tourists to the Tohoku Region after the Tohoku Earthquake.
Execution
Create posters targeting tourists, and encouraging them to visit the Tohoku Region.
Outcome
The campaign made an appeal of Tohoku’s recovery, and succeeded in gathering a large number of tourists, which linked with reconstruction support.
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