What was special in what we built was the fact than it was a giant Snow Globe that people could actually enter. This toy-inspired structure was supposed to bring back the memories of perfect winters - winters that are, for the most part, long gone. This way, for a moment, everyone who misses snow in winter could get their wish. The spherical outdoor was 14 meters high and contained 2700 cubic meters of air, with a McDonald’s pop-up store in the middle. It proved impossible to pass by. And people wanted to get in, because a bubble of happiness was there. Standing.