The Work was born out of the BBC’s public service remit. It had been identified that people who play instruments when they are young and tend to give them up. Research that there are a great many physical and psychological benefits to taking up their instruments again.

Ads first aired with David Baddiel going through the process of learning the piece. These funny films excited people about the idea and emphasised with the sometimes awkward process of learning again. The ads directed people to the site where they signed up. Sheet music for every instrument imaginable, masterclasses by famous musicians, conductors and composers and also links to films posted by other learning musicians where they could share tips and ideas of how to deal with the trickier passages of the piece.