Cannes Lions

Get Smoooth Again

NORD DDB, Stockholm / KLARNA / 2022

Film

Overview

Entries

Credits

Overview

Execution

Visually, the campaign is a mashup of Klarna’s and A$AP Rocky's worlds and includes a bunch of visual cues and easter eggs that reference both.

We placed the film in A$AP Rocky's hometown of Harlem, New York, and were inspired by the pop culture he grew up with in the 90s, which also set the mood for the art direction, production design, direction, cinematography, editing and color grading.

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