The Volkswagen City Emergency Brake collision detection system. As a safety feature, its ability to detect and prevent collisions is a blessing for all drivers.

In this commercial you see a scene where criminals are trying to flee the police, only to have their escape foiled by the City Emergency Brake system.

It was key that our criminals came across as more than bumbling fools – they had to be the guys that you wouldn’t want to run into in a dark alley but the viewer had to also be able to laugh at them in the final stages. Our two “heroes” selections certainly nailed this brief.