Cannes Lions
BATES CHI & PARTNERS , Mumbai / GETTY IMAGES / 2013
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We didn't take people to the website, we took the website to the people. So we created portable ambient hoardings which looked like the homepage of Getty Images website. The space where searched images appear was cut out of the hoarding. When these hoardings were placed at various interesting spots in India, it seemed as if the scene behind the hoarding is the searched image on the website.
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