Cannes Lions
GREY COPENHAGEN / GETTY IMAGES / 2007
Overview
Entries
Credits
Execution
We developed an activity that engaged and inspired the guests attending Guldkorn.In a playful way we managed to show how “The search” functionality of the Getty site works and the range in possible hits. The game was kicked off by us, placing the first stickers in strategic places. Afterwards,stickers were handed out to the guests, making it possible for everyone topin them on their colleagues, enemies, walls, mirrors etc..
Outcome
The effectiveness is best shown in the way people played with the stickers, attaching them to themselves and others.
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