Cannes Lions
PROXIMITY PORTUGAL, Lisbon / GALP ENERGIA / 2007
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Galp Energia, the largest Portuguese energy-providing company, wanted to stress the fact and reap the benefits of being the main sponsor of Carlos Sousa – the Portuguese rally driver – in the 2007 Lisbon-Dakar Rally and therefore carried out a major promotional campaign for their GForce premium fuels in. As part of it there was the campaign website where you could write messages to support Carlos and participate in the promotion.
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