We used data from the application used to reports street harassments (Hands Away) to take advantage of the courageous few to encourage others to act when they see it. Creating Snapchat geolocated filters for each single place where a street harassment was reported, we highlighted the fact it can happen to anyone, anywhere, and our streets should not be a museum of harassments.

Our idea was to give life to data and to turn GPS coordinates into a piece of artwork to customize your pictures and to never forget what happened here.

We thought there was no better way to immortalize this data than to bring it to life right where it happened.

We deployed 423 different snapchat geofilters, accessible in 423 different places, covering the most popular places in France.

Those filters were live on the 7th of March, the day before The International Woman’s Day, for a period of 6 weeks.

Because of it’s extent and the number of filters, the campaign reached almost all French snapchat users, or more than 10 million people.

-12,3 million reach on Snapchat

-More than 2500 pictures shared with the filters

-An increase of 65 % of downloads of the Hands Away app.