In the 80´s Adidas launched its iconic Equipment sneakers (EQT).

In 2017 we were to introduce the new edition of these iconic EQT models.

By recreating a printer from the 80’s we would be able to reveal the essence of the new EQT sneakers, just like in those years, picking up the idea of minimalism and simplicity that inspires the whole campaign: "Everything that is essential, nothing that is not."

Our proposal consisted of turning a giant outdoor canvas into an old inkjet printer that printed the billboard in real time.