Eurobest
TITRIFIKIR, Istanbul / CIF / 2022
Overview
Entries
Credits
Background
Plastic waste, one of the biggest problems, threatens marine life and our world. We had to create a powerful project with including people.
Idea
We prepared a 5-minute video about the amount of plastic waste we collect from Marmara Sea. We used the Sea of Marmara as the backdrop for our film.
Strategy
As long as the environment continued to be polluted, the clean-up efforts would not yield any results. We had to invite everyone to keep seas clean.
Execution
We projected lasers into the sky from 27 seabins in Marmara Sea. We reflected our film on a screen system that also shows the landscape behind it.
Outcome
We reached 8M+ impressions, 7M+ reach. The post we made on World Environment Day received 53K+ interactions. All our posts reached 53M+ impressions.
Similar Campaigns
12 items