Cannes Lions

GIFT

BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2013

Case Film

Overview

Entries

Credits

Overview

Description

This film uses a Teddy bear and a piggy bank as a metaphor to remind everyone that, by their sides, are people who are just like Alpenliebe’s Toffee Candy; who hide their sincerity in their hearts and care for you silently. We use the journey of the teddy bear to remind everyone that behind the love and concern that you may be used to receiving, lies a lot of sacrifice.

Similar Campaigns

12 items

Announcer

MADE, Mexico city

Announcer

2017, PERFETTI VAN MELLE

(opens in a new tab)