Cannes Lions
BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2013
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This film uses a Teddy bear and a piggy bank as a metaphor to remind everyone that, by their sides, are people who are just like Alpenliebe’s Toffee Candy; who hide their sincerity in their hearts and care for you silently. We use the journey of the teddy bear to remind everyone that behind the love and concern that you may be used to receiving, lies a lot of sacrifice.
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