Spikes Asia

GIGA PRESENTATION

HAKUHODO DESIGN, Tokyo / TOYOTA / 2018

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Overview

Entries

Credits

Overview

Background

VELLFIRE enjoys a dominant share in the Japanese large-sized minivan market. So our focus was to keep pushing the near-monopoly status even further: Expanding the customer base while maintaining the current clientele, making sure they don’t switch to other classes or models.

Execution

We built a photo studio from scratch where we could shoot VELLFIRE at 360 degree, took more than 100 shots and delivered them to the users via its website.

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