Cannes Lions

GIGA Selfie

TBWA\HAKUHODO, Tokyo / TOURISM AUSTRALIA / 2016

Awards:

1 Gold Cannes Lions
2 Bronze Cannes Lions
4 Shortlisted Cannes Lions
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

GIGA Selfie. The world’s largest selfie service.

A first of its kind, the service can combine the vastness of the landscape along with the visitor’s smiles in one giant selfie.

At designated spots of particularly outstanding beauty, tourists will stand at a certain spot and operate a camera remotely via their smartphones. The unique software will combine hundreds of images taken into 1 giant selfie. In less than 2 minutes, the photo is delivered to the user.

Execution

-User experience that is exactly the same as taking an ordinary selfie.

GIGA Selfie doesn’t require special devices or apps. Just go to the designated spot and anybody can take it with their smartphone. Shooting, previewing and sharing can be done just like any ordinary selfie.

-We applied the latest photographic technologies to the selfie.

The giga-pan-stich-technology used to seamlessly connect huge amounts of images has been applied to GIGA Selfie. We developed a program allowing photos of smiles and landscape to all blend together and automatically translate to a movie file within 2 minutes.

-We developed a sharable platform

We held a test event at Gold Coast. Following its success, the system was implemented in other cities including Sydney. GIGA Selfie system can be implemented in any location. Not limited to Australia, we can enhance the travel memories of tourists in any locale in any country on the planet.

Outcome

The GIGA Selfie brought about huge reactions from across the planet.

As a result, the world was reminded of the beauty of Australia and we succeeded in increasing tourist numbers.

Most importantly, in addition to promoting Australia to the world, the GIGA Selfie has potential to bring the same positive results to other parts of world.

-Facebook Engagement increased at startling rate

SHARE+11,173% LIKE +430%

-News coverage in over 180 countries

-Japanese visitors increased by 118% year on year

-Patent obtained

-Currently under consideration to install across Australia

-Huge interest and queries from tourist and amusement spots from around the world

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