Cannes Lions

GILLETTE M3POWER SHAVER

LITESPELL, Istanbul / PROCTER & GAMBLE / 2007

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'KizlariTopla' is an advergame designed to promote P&G’s battery-powered shaving system: Gillette M3Power. Primary objective of the game was to leverage Gillette’s World Cup Sponsorship while providing fun and a compelling brand experience. Campaign is centered on an advergame where a soccer freestyler tries to impress two female football fans (one German one Brazilian) during the world cup. Story supposedly takes place in Germany during the World Cup. However, mediocre budget meant that we had to find spots in Istanbul that would give the impression that it is 'Germany' and enhance with post-production tricks like inserting a typical German bus-stop sign.

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