Most men shave. And while we’ve heard numerous times about how shaving makes a man’s face feel, we wanted to celebrate how it makes the man feel. Often when a man shaves, it’s because he’s preparing for something meaningful, something relevant. By dramatizing both the physical and emotional benefits of shaving, we’re elevating it—and making it about much more than just hair removal. It’s about being ready. Ready to go out and take on those crucial life moments with confidence and undeniable pride.