Target Group: Male University StudentObjective: Promote Gillette as a mentor of self-presentation.Each year, there're thousands of University graduates looking for job in major cities of China. In order to stand out from the rest, first impression is very important. Research shows that most graduates don't know how to present themselves when they go to interview.This viral campaign followed by events provide tips for interviews, and portrait Gillette as the no. 1 choice of grooming. The Results, over 6,400 students from 10 universities attended the events, over 3,300 internet users logged into gilletteclub.com website in 3 months.