Cannes Lions

GILLETTE RAZORS

BBDO NEW YORK, New York / PROCTER & GAMBLE / 2009

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

How does Gillette get guys to consume more razor blades? Give them a new reason to shave more—body grooming. In this viral video, we use the plight of the prickly porcupine in the ways of love as a metaphor to illustrate the benefits of body shaving with Gillette Fusion.Don’t be a porcupine—Shave your body.

Similar Campaigns

12 items

I don't 2

PROCTER AND GAMBLE, Petit-lancy

I don't 2

2023, HEAD & SHOULDERS

(opens in a new tab)