Cannes Lions
BBDO NEW YORK, New York / PROCTER & GAMBLE / 2009
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How does Gillette get guys to consume more razor blades? Give them a new reason to shave more—body grooming. In this viral video, we use the plight of the prickly porcupine in the ways of love as a metaphor to illustrate the benefits of body shaving with Gillette Fusion.Don’t be a porcupine—Shave your body.
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