Vector Plus stood for confidence and a winning spirit for the common man, what better way than to associate Gully Cricket, the people’s Cricket with Vector Plus. For the very first time Gully Cricket was taken to a level never seen before. While partnering with Radio to get this idea off-ground, seemed strange for many, the resultant hype that Radio generated was ground breaking. The entire communication plan was delivered on Radio, in a way that got the prospects excited and involved. We started by running teasers a week prior to build suspense, after which 20 different creative promotion messages with a local flavor were run to connect with the youth. On ground–special kiosks were created and located at strategic locations. Finally the team selection and the manner in which the idea got off-ground unleashed a competitive spirit and a desire to participate and win in the tournaments.

2500 teams registered for the championships. The matches got coverage in regional newspapers and news channels. The sales went up by 22% for the brand.ROI achieved :242. Gully Cricket Tournament brought to life what Vector Plus truly stands for - the confidence and the spirit to win." among the youth.