Cannes Lions

GIN-NO-SARA SUSHI

DENTSU TEC, Tokyo / RESTAURANT EXPRESS CO. / 2009

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Description

The quick, affordable delivery sushi,"Gin-no-Sara", versus the classy restaurant "Fancy Sushi". This is "The Experiment", figuring out which of the two people want to eat."Gin-no-Sara" disturb the people who want to go to "Fancy Sushi" by any means (a hole in the ground, kendo, a net, a ball, a bomb, a girl in a bikini, money, a cowboy ...and more). And, people finally gather at "Gin-no-Sara".

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