Cannes Lions

GIRL CHILD

LEO BURNETT INDIA, Mumbai / SONY / 2013

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It is tough to be a girl in a country like India. Girls who are allowed to be born here face prejudice and discrimination at every step of their lives; education, vocation, career, marriage and everything else…

Yet, once in a blue moon, a girl shines through all the hardships and gives hope for millions to follow. KBC (The Indian version of ‘Who Wants to Be a Millionaire?’) salutes this immense potential in Indian women by providing an unbiased platform that promotes equal opportunity for all.

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