Cannes Lions
McCANN NEW YORK, New York / GIRLS WHO CODE / 2016
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In this film we ask “why can’t girls code?” and suggest that maybe it’s because they menstruate. Then we see a variety of girls talk about how menstruation makes it hard for them to code. They say things like “I’m too bloated to reach the keyboard,” “it’s hard to code when every month your insides are ripped from your body in slow motion,” “when I’m not menstruating I’m ovulating and so there’s no time to code,” “It’s hard to code when you can’t stop crying or having mood swings.” We then say “girls can code” and “every other theory is ridiculous.” The Girls Who Code logo and url for more information appears.